Our Aim
~ To provide early exposure to concepts and practices that promote healthy behaviors and positive development of the whole child.
Our Conceptual Approach
~ The child, family, & the community are all interconnected
~ Parents are the gateway to a child's understanding and practice of healthy behaviors
~ A well-designed picture book can teach children important information, give them experience with books, and reach and teach parents and caregivers
~ Early exposure to books and a print-rich environment is key to healthy brain development
~ Every organization and business that serves families with young children can play a role in getting books to kids
~ Attractive, informative picture books are more likely to be used in the home, regardless of a parent's literacy level and language fluency
~ Books should be affordable at both retail and organizational bulk rates to get books in the hands of kids
~ Every child deserves quality books they can love
Features of Our Books
~ Age-appropriate picture books in economical paper (and soon: board book and hard cover versions)
~ Presents big ideas, but uses simple text
~ Real world, high interest photography puts the information in context
~ Value-added approach promotes expansion of concepts and language skills
~ Diversity in race, ethnicity, gender, age
~ Accessible to readers low literate and up
~ Uses FULL COLOR photographs - NOT abstract art, cartoons, or caricatures
~ Developed and reviewed by experts in education, pediatrics, nutrition, and physical education.
Topic Areas
Each Brain Child Book is specially designed to introduce key concepts in
one of four topic areas. Many will provide enrichment in two or more. For example, "A Visit to the Farmers' Market" is included in Food and Nutrition, and Family and Community Life.
~ Food and Nutrition
~ Health and Safety
~ Fitness and Active Fun
~ Family and Community
